Our Sales Strategy at NY NOW Trade Show
by Ayumi H.
Most exhibitors at trade shows offer a “Show Promo” to move their product and entice buyers to place an order on the spot. We decided to lower Flip ‘N’ Check’s MSRP from $14 to $9.99 based on feedback from our retail stores that it seemed overpriced and was not moving quickly off the shelves. We learned from other product developers in our booth that it’s not uncommon to overprice your product when introducing it to the marketplace. Even though the negative comments were hard to take, we felt Flip ‘N’ Check will eventually do well in the marketplace because of the enthusiastic response we have gotten from kids who have play tested our activity games.
Initially our plan was to debut the Mad Libs version of Flip ‘N’ Check at Toy Fair 2015, but we decided to offer it as a refill pack at the NY Now Show to test buyers interest. They loved it! We sold almost as many refill packs as books. Expanding our product line also helped us to double sales from the last show.
We are off to ship our orders and will anxiously await the sales results of lowering our price point to $9.99.